design

On March 12th 2003, I met Dave Recchia for the first time. Dave has been a core part of the team, and hold the design/image and brand for the organisation.

A very helpful part of the process was meeting Dave at the beginning and defining what the business aims to do, and being clear about what we needs to communicate. Dave understood the brief brilliantly and had a point of reference for the organisation which is quite anchor-like. He holds the clarity of the values.

Dave has done a lot of work within the NHS at all levels and understands who we are communicating with- whether it be busy execs or individuals struggling and overwhelmed with illhealth.

The first stage of the identity was to design a logo. This led to having corporate colours. Business cards, headed paper and compliment slips quickly followed. We then made an introductory leaflet, which doubles as a business card holder (very cool way of getting people to remember you/your card/your business- though a bit too big for a pocket). Sophia Hesselgren was the copywriter for the introduction leaflet.

The image/brand and subsequent website design and service leaflet (everything passes Dave's eye for approval) have been very well received- from PR people, investors, colleagues, and clients. After the concept and the name, the brand is the third in the list for compliments from people I have met.

We registered the "glow" as a trade mark, which was a red lined interconnecting shape, registered under class 35 (business managment) and class 41 (education). The style of writing getwelluk has also been registered as a trade mark under class 35. I received early corporate legal advice from Maitland Kalton, and he pointed me towards his informative website. He recommended getting trademarks, which I did.

Getting a trade mark doesn't have to involve expensive intellectual property lawyers- although there's loads who'll sneakily find out what you are up to and try and sell you their wares. Everything you need to know about registering can be found at www.patent.gov.uk and I found that the people who work for the patent office were incredibly helpful and patient in explaining the basics to me.

Back to the Introduction of the 2003 Annual Review